Ricardo Bofill Taller de Arquitectura (RBTA) renewed its trust in me for a second major international competition, centered on a landmark stadium project for the Kingdom of Saudi Arabia.

The mission: clarifying the vision As in our previous collaboration, I joined the competition team to structure and strengthen the architectural presentation. My role focused on developing the pitch narrative and translating the architectural intention into a clear, distinctive and strategically positioned story for an especially demanding international competition.

Naming and conceptual coherence The scope included a naming strategy and the design of a dedicated visual identity, creating a close resonance between the architectural vision, the conceptual narrative and the visual language presented to juries and decision-makers.

Eclipse: a world of contrast and impact Working closely with the RBTA teams, we developed the Eclipse identity. The name and its graphic universe were created to express the project’s conceptual core: its symbolic dimension and iconic ambition.

The identity became an intrinsic part of the proposal, supporting the architecture through the strength of its message and the power of its visual contrasts while remaining flexible across the complete presentation system.