I partner with clients who value a strong, singular, and intentional visual identity. My approach is defined by one core principle: simplifying the complex. I specialize in distilling a brand down to its essence, retaining only what is meaningful, essential, and effective.

Specializing in branding, typography, packaging, and web design, my process is rooted in strategic thinking and an obsession with detail. Twenty-five years of experience have honed my ability to build clear, coherent visual narratives—an approach deeply respectful of tradition, process, and the physical craft of design.

This same discipline shapes my life outside the studio. A lifelong board sports enthusiast, I have spent decades immersed in the elements—from windsurfing and waterskiing to my current focus on foiling and snowboarding. This pursuit has shaped a nomadic journey, taking me from the shores of Maui and the Canary Islands to New York and Barcelona, before I established my current home base in the Basque Country.

Naturally, this passion extends into technical equipment development. Throughout my career, I have leveraged my dual perspective as both an active practitioner and a designer to contribute to product evolution and gear aesthetics.

By bridging these two worlds, I offer brands a rare perspective: that of an expert who understands the physical demands of the sport, and knows how to translate those technical rigors into refined, high-performance visual storytelling.