My approach is guided by a simple principle: distilling each project to what is essential, relevant and memorable.

Working across brand strategy, art direction, typography, packaging, editorial and digital design, I create coherent visual systems built to work across physical and digital environments. More than twenty-five years of international experience have shaped a practice grounded in strategic thinking, cultural awareness, craftsmanship and close attention to detail.

My work spans diverse sectors, from outdoor and performance brands to wineries, nonprofits, cultural organizations, hospitality and independent ventures. This range allows me to bring a fresh perspective to every collaboration while adapting the process to the specific needs and character of each client.

Originally from Barcelona, I developed my career across Barcelona, New York and Maui before establishing my current base in Nouvelle-Aquitaine, in the south west of France. I work internationally and am available for remote collaborations, on-site engagements and travel when the right project calls for it. I also provide consultancy and collaborate with in-house teams or specialists with complementary expertise.

Board sports remain an important part of my life and professional experience. Decades of windsurfing, surfing, foiling, snowboarding and technical product development give me a particularly informed perspective when working with outdoor and performance brands—one specialty within a broader multidisciplinary practice.

From my early years in the Canary Islands to a decade in Maui, that understanding has grown through hands-on practice and close collaboration with people such as Pio Marasco, Keith Teboul and Francisco Goya. My involvement has extended beyond design into product development and manufacturing, with factory visits in Asia to review prototypes, oversee production and bring product lines to market.