EXPERTISE 02
Brand Identity & Visual Systems
Appearance reflects values. A complete identity is more than a logo: it is a structured visual language that makes a brand recognisable, credible and adaptable.
I build identity systems from a clear strategic foundation, defining the relationships between mark, typography, colour, imagery, language and layout.
The result is a coherent and flexible toolkit that can evolve across print, digital, environments and everyday communication without losing its character.
Identity foundations
- Logo and variations
- Colour system
- Typography and iconography
- Photography direction
Visual language
- Grids and layout
- Voice and tone
- Brand storytelling
- Guidelines and templates
Applications
- Print and editorial
- Digital and social
- Packaging and signage
- Presentation and management tools
Selected work
Identity systems designed to remain distinctive across changing contexts.
The Hydrofoil Company
A flexible visual identity rooted in performance.
Visual Phonic
Brand identity for an immersive audiovisual experience.
Fundació Jubert Figueras
A connected identity for a social foundation.