EXPERTISE 06
Packaging & Product Experience
Packaging is an extension of the product: a point where graphic identity, ergonomics, information and material experience meet.
I develop packaging systems that clarify the offer, express the brand and work coherently as a family across ranges and formats.
Materials, textures, structure, production constraints and recyclability are considered alongside the visual language to create an object that is distinctive and credible.
Wine, beer & spirits
- Range architecture
- Labels and closures
- Regulatory information
- Premium finishing
Food & wellness
- Naming and hierarchy
- Packaging families
- Retail differentiation
- Digital shelf consistency
Technical expertise
- Structural coordination
- Material selection
- Supplier liaison
- Production supervision
Selected work
Packaging projects where strategy, identity and the physical object reinforce one another.
Château Lafitte
A coherent identity and packaging system for biodynamic wines.
Hawaii Coffee Lab
Packaging that gives a product range a distinctive shelf presence.
Pago de los Capellanes
Wine packaging combining heritage and contemporary clarity.